ELK CREEK: Texas Red Rub

The bold, brawny taste of the Southwest

Inspired by the rich heritage of the American Southwest, Texas Red brings those familiar Texas flavours we all treasure — bold, savoury and just a little spicy. Elk Creek reckon it's one of their most interesting combinations, the kind that leaves not one tastebud untouched. If you love big Texan beef flavour, meet your new rub.

The flavour & heat

Deep and savoury with warm Southwest spice — chilli and paprika notes, earthy and rich, finishing with a gentle, mild warmth rather than a big burn. It's bold without being brutal: a full-flavoured Texan beef rub the whole table can enjoy.

How to cook with it

• Rub hard over brisket and beef ribs for low-and-slow Texan barbecue.
• Season steaks, chuck roast and burgers.
• Stir into chilli con carne, beef stews and braises.
• Great on pork and grilled corn for a Southwest twist.

In the shaker

A rich, red-hued Southwest rub with earthy chilli and paprika through it. It builds a deep, savoury crust on beef over the coals.

Ingredients & Dietary

Ingredients: Full ingredient statement to be confirmed from the physical label.

Dietary: Allergen information to be confirmed from the physical label. Always check the physical label.

FAQ

How hot is it? Mild — a little Southwest spice and warmth rather than a big burn.

What is it best on? Beef especially — brisket, beef ribs and steaks — plus chilli con carne and braises.

What's the flavour like? Bold, savoury Texan Southwest spice with earthy chilli and paprika notes.

Where is it made? Made in the USA, in Oklahoma.

The Rub Smuggler's Verdict

Big Texan swagger smuggled into a shaker — bold, red and just spicy enough to keep it honest. This is the one I rub on brisket the night before a long cook. Want that blackened steakhouse look on the beef ribs? Follow it with Cajun Stinger Seasoning. The whole Southwest stash is in the Elk Creek hideout.