LOOT N' BOOTY: What's Your Beef Rub – 397g

Perfect 180s in brisket. Enough said.

What's Your Beef? has earned perfect 180 scores and multiple first-place brisket calls on the professional US competition circuit — and it's fast becoming an Australian favourite for every cut of beef going.

The flavour

Sea salt and sugar set the base, savoury garlic-onion and yeast-extract umami build through the middle, and Worcestershire, beef stock and a flick of lemon peel finish it off. Deeply savoury without shouting over the beef.

How to cook with it

• Brisket — its trophy event
• Steaks of every persuasion, from scotch to tomahawk
• Burgers and smash patties
• Beef tenderloin and Sunday roasts

In the jar

A savoury, russet-toned blend with a medium grind that forms a proper crust on big cuts. The 14 oz jar means you won't run dry mid-brisket.

Ingredients & Dietary

Ingredients: Sea salt, sugar, spices including chili pepper, dehydrated garlic and onion, yeast extract, paprika, Worcestershire sauce (vinegar, molasses, corn syrup, salt, caramel colour [contains sulfites], garlic, sucrose, spices, tamarind, natural flavour, maltodextrin), beef stock, lemon peel, turmeric (colour), citric acid, and no more than 2% tricalcium phosphate.

Dietary: Gluten friendly (as stated by the brand). Contains yeast extract; sensitivities: sulfites — always check the physical label.

The Rub Smuggler's Verdict

"What's your beef?" Officer, I have no idea what's in the duffel bag. This is the jar I reach for when a brisket needs to win an argument — perfect scores on the US circuit and it hasn't lost a backyard debate yet. Go the double act with the Jolly Roger black rub, then sauce it from the Loot N' Booty stash.